online CBIM 2022 International Conference
“Reimagining innovation in B2B Marketing and Sales: turbulent ecosystems, empowered buyers and runaway inflation”.
Center for Business & Industrial Marketing
Georgia State University (Atlanta, USA) 21-23 June 2022 (ONLINE)
CALL FOR PAPERS
The CBIM2022 International Conference will be organised online and welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B Marketing.
This year the theme will be “Reimagining innovation in B2B Marketing and Sales: turbulent ecosystems, empowered buyers and runaway inflation” and the Conference will bring together the leading worlds’ experts to debate on B2B Marketing. The Conference will be structured in different tracks.
Please, indicate in your abstract if you want your paper to be added to one of these tracks and also indicate the track in the Esychair submission: you will find a display option there.
Abstracts are invited on all aspects of B2B Marketing and in particular to cover, not limited, the following suggested topics:
- Trust and power
- Crisis and economic cycle
- Talent management
- Marketing Capabilities
- Communication
- Business Ethics
- Sustainability
- Marketing strategy
- Servitization
- Business models
- Absorptive capacity
- Collaboration and co-opetition
- Marketing Innovation
- Family firms
- Customer engagement
- New forms of communication with customers (e.g., social media)
- Customer orientation
- Business ecosystems & networks
- Franchise
- Key account management
- Supply chain management
- Sales management
- Relationship evolution
- Buyer behaviour
- Industry 4.0
- Internet of things
- Blockchain
- Customer data
- Big data
- Digitalization
- Augmented reality and virtual reality
- Artificial Intelligence; disruptive technologies