Interviewer: María J. Quero Prof. Dr. Cristina Mele Cristina Mele (PhD) is Full Professor of Service Innovation and the PhD coordinator in Management at the Department of Economics, Management and Institutions, University of Naples Federico II. She is the rector’s delegate for Innovation and Third Mission. Her main research interests are innovation and smart technologies, […]
Interviewer: María J. Quero Evert Gummesson (PhD, Dr.h.c.) is an Emeritus Professor of Marketing and Management at the Stockholm Business School, Stockholm University, Sweden. His research interests are marketing as relationships, networks and interaction, service systems and research methodology. He has over 400 publications registered, including articles, books and book chapters. The Chartered Institute of Marketing (CIM), UK, has listed him as one […]
Prof. Dr. Björn Ivens Since 2009: Head of the Chair of Sales & Marketing at the University of Bamberg. Before, he held a professorship for marketing at the business and economical faculty of the University of Lausanne (Switzerland). Spokesperson of the Bamberg Graduate School of Business Administration (BaGSB). Member of the Research Center for Business Models in […]
By José L. Ruiz-Alba Kristina you are the Director of the Centre for Relationship Marketing and Service Management at Hanken School of Economics, can you talk us about the goals and achievements of this Centre? CERS is globally among the first service research centres and its main goal is to bridge academic research with practical […]
The COVID pandemic has been a great challenge for the world and the economies of all countries. It often felt like we were resigned to live our lives social distancing, wearing masks, and getting vaccinated repeatedly. As we leave the pandemic behind and move into the future, we need to reimagine business-to-business marketing and sales. […]
By José L. Ruiz-Alba Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial capabilities and business models, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship […]
By José L. Ruiz-Alba Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty […]
By José L. Ruiz-Alba Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School. Rodrigo obtained a PhD in Marketing at Emory University (Atlanta, USA). His main area of expertise (teaching, research, and consulting) is on marketing strategy, and specifically […]
Prof. Eric Boyd By José L. Ruiz-Alba Eric Boyd is Professor of Marketing, James Madison University (USA). Associate Editor, Marketing Area, Journal of Business Research since 2015. Eric will run a workshop in CBIM2018 International Conference for the participants in the Conference. The material is based on Eric’s experiences publishing in peer-reviewed journals like Journal of […]
Prof. Thomas Brashear-Alejandro Marketing Professor at Isenberg School of Management UMassAmherst. Editor of Marketing Intelligence and Planning. Associate Editor (Sales Research) of the Journal of Business Research. By José L. Ruiz-Alba Can you please tell us about your main areas of research? My key areas of research center around sales management, channel/supply relationships, and […]