By José L. Ruiz-Alba Kristina you are the Director of the Centre for Relationship Marketing and Service Management at Hanken School of Economics, can you talk us about the goals and achievements of this Centre? CERS is globally among the first service research centres and its main goal is to bridge academic research with practical […]
By José L. Ruiz-Alba Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial capabilities and business models, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship […]
By José L. Ruiz-Alba Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty […]
By José L. Ruiz-Alba Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School. Rodrigo obtained a PhD in Marketing at Emory University (Atlanta, USA). His main area of expertise (teaching, research, and consulting) is on marketing strategy, and specifically […]
Prof. Eric Boyd By José L. Ruiz-Alba Eric Boyd is Professor of Marketing, James Madison University (USA). Associate Editor, Marketing Area, Journal of Business Research since 2015. Eric will run a workshop in CBIM2018 International Conference for the participants in the Conference. The material is based on Eric’s experiences publishing in peer-reviewed journals like Journal of […]
Prof. Thomas Brashear-Alejandro Marketing Professor at Isenberg School of Management UMassAmherst. Editor of Marketing Intelligence and Planning. Associate Editor (Sales Research) of the Journal of Business Research. By José L. Ruiz-Alba Can you please tell us about your main areas of research? My key areas of research center around sales management, channel/supply relationships, and […]
Prof. Fredrik Nordin By José L. Ruiz-Alba Fredrik Nordin is a professor of business administration, specializing in marketing. He is also Head of the Marketing Section at Stockholm Business School. Prior to his academic career, he spent more than ten years in the industry. Fredrik, you chaired last year the CBIM2017 in Stockholm. Can you tell us […]
Brian P. Brown By José L. Ruiz-Alba Dr. Brian Brown is an Associate Professor of Marketing at Virginia Commonwealth University. His research focuses on B2B brand strategy. His work has been published in several of marketing’s top academic journals including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business […]
Prof. Jaana Tähtinen Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, since 2007. In her earlier career […]
Michael Kleinaltenkamp. Professor of Business and Services Marketing, Freie Universität Berlin. By José L. Ruiz-Alba Michael Kleinaltenkamp is a Professor of Business and Services Marketing at the Marketing Department of the School of Business & Economics of Freie Universität Berlin (Germany) and the director of the “Executive Master of Business Marketing” program since 1992. In […]
