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B2B Marketing

Interview with Prof. Judy Zolkiewski

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Prof. Judy Zolkiewski  Dr Judy Zolkiewski is a Professor of Marketing at Alliance Manchester Business School, UK.  She received her PhD in 1999 from UMIST.  Before becoming a full-time academic in 1999 she had considerable industrial experience working for 15 years at Ferranti Computer Systems Ltd.  She is an internationally-recognized scholar with research interests focussing on understanding the operation of […]

The future of B2B marketing theory: A historical and prospective analysis

Interview with authors: Roberto Mora Cortez and Wesley J. Johnston Roberto Mora & Wesley J. Johnston By José L. Ruiz-Alba We inaugurate this blog with an interview with Roberto Mora Cortez and Wesley J. Johnston that have recently published an interesting article in the Journal Industrial Marketing Management. (Mora Cortez, R. & Johnston, W. J. (2017) . […]